moodbrew.co

Mood Brew sells enhanced instant coffee with nootropics and adaptogens.

The product is instant coffee powder fortified with functional ingredients: L-Theanine, Lion's Mane mushroom, N-Acetyl L-Tyrosine, Creatine, and Rhodiola Rosea. Caffeine content is 45mg per serving, lower than a standard cup of coffee.

The brand promises calm focus, clean energy, and better mood without jitters or crashes. Effects are said to kick in within 20 to 30 minutes.

Product line includes Original, French Vanilla, and Caramel flavors plus a collagen creamer. Pricing starts at $45 to $49.

Certifications include organic, non-GMO, vegan, gluten-free, and kosher.

Customer reviews highlight smooth taste, no GI issues (a common complaint with mushroom coffees), sustained focus, and reduced caffeine intake compared to regular coffee. Several reviewers mention switching from traditional coffee due to jitters and acidity.

The target customer is someone who wants cognitive benefits from their morning coffee but dislikes the anxiety, crashes, or stomach issues that come with regular or other functional coffees.

The brand positions itself as a wellness ritual rather than a caffeine delivery system. Taglines like "The Powder of Positivity" and "Choose Your Mood" frame the product around emotional benefit rather than productivity alone.

Preparation is simple: mix one scoop with water or milk. Works hot or iced.

The company operates online and has done in-person sampling at events like Lobster Fest in Rockland (likely Maine). They offer 10% off for email signups.

Visit this website: https://moodbrew.co/