Shopify launches Agentic Storefronts

Products sell directly in ChatGPT, Google AI Mode and Microsoft Copilot with orders flowing through your existing checkout.

Discovery moves from search engines to AI conversations whether you opt in or not.

Your business needs to recognize that Shopify auto-enabled this feature for all merchants. When products appear in AI channels by default unless you manually disable them, the platform decided distribution strategy for you.

Shopify syndicates your catalog to AI platforms. Customers buy during conversations. Orders process through your Shopify checkout. You remain merchant of record and own customer relationships. Individual channels can be disabled in settings.

-) Auto-enabled for all Shopify stores
-) Products appear in ChatGPT, Google, Copilot
-) Orders flow through existing Shopify checkout
-) Merchants can opt out per channel

The Universal Commerce Protocol that Shopify built with Google becomes the standard for AI commerce. Brands not on Shopify can join through the new Agentic plan. Distribution shifts from websites to wherever AI conversations happen.

Audit which AI channels auto-enabled for your store. Review if your product data optimizes for conversational discovery versus search. Test whether AI platforms describe your products accurately to potential buyers.

Are you prepared for customers to discover and buy your products through AI conversations instead of visiting your website?