How Aguirre Landscape Design Generates Over 60 Leads Per Month with Full-Service Digital Marketing
A small family-run landscaping business in Salt Lake City, Utah, now receives consistent, high-quality leads every single day thanks to a complete digital marketing system built from scratch.
In this case study, Richard from Ultra By Rich walks through exactly how Aguirre Landscape Design went from having no real online presence to averaging more than 60 qualified leads per month at a cost per lead between $30 and $40.
Starting from Zero
Aguirre Landscape Design is a hands-on, owner-operated company. Before working together, they did not have a professional website, a lead capture system, or any structured online advertising.
Everything you see today was created from the ground up:
- A clean, professional website at aguirrelandscapedesign.com that showcases their recent work and services.
- A full lead generation sales funnel where visitors can easily submit their name, email, phone number, and zip code.
- The form connects directly into a CRM that notifies the owners so they can follow up and close deals quickly.
- A dedicated Facebook page with video content that has already gained strong organic reach, with some clips receiving 50,000 to 96,000 views.
The goal was simple: build a system that delivers ready-to-book leads straight to the owners without complicated handoffs.
Targeted Ads That Speak to Real Pain Points
Once the website and Facebook page were live, the team launched focused advertising campaigns on Facebook and Instagram.
The ads target homeowners within a 15-mile radius of Salt Lake City. Instead of generic messages, the campaigns address specific pain points that landscaping customers actually feel:
- "Do you need regular maintenance?"
- "Ready for a new front yard or backyard design?"
- "Tired of looking at your yard? It needs help."
These ads warm up potential customers and drive them to the lead form on the website. The campaigns continue running successfully today, delivering steady results for this small local business.
Real Results for a Real Small Business
In the last 30 days alone, Aguirre Landscape Design received approximately 62 leads. That breaks down to about 2 leads per day on average, all at a very affordable cost per lead.
Because the business is family-run, leads go directly to one of the owners. No layers of staff or overseas teams slow down the follow-up process. This direct connection helps convert more leads into actual jobs.
The entire project was delivered as one full A-Z service package. There were no separate charges for the website, funnel setup, page creation, or ad management. This made the solution practical and budget-friendly for a small business owner.
Why Senior Involvement Matters
Richard emphasizes that he personally works with clients as the CEO. When business owners invest in digital marketing, they want experienced guidance, not junior staff or outsourced teams. This hands-on approach has helped many local service businesses see stronger results and smoother communication.
Is This the Right Solution for Your Business?
If you own a landscaping company, lawn care service, or any other home service business and you are tired of inconsistent leads, this case study shows what is possible with one complete digital marketing system.
You do not need to piece together multiple vendors or manage complicated campaigns yourself. A single, well-built package can handle your website, lead generation, and advertising under one roof.