One of biggest oppositions to selling CBD isn’t the product itself and it isn’t even the FDA guidelines on what can be said about CBD. To be honest, the biggest obstacle to selling CBD are the companies that are making unsubstantiated claims just to sell their product. Because of these companies there’s confusion and harsher regulations on the CBD industry as a whole.

That’s why I’m all for CBD compliance and following FDA guidelines. Let me explain.

Consumer Safety

A quick search on the internet will pull up a host of studies touting all the benefits that CBD has to offer. While these studies may seem promising, some of them require further research and testing.  

But while there are many doctors and researchers doing their best to show how CBD can help, there are also many bad players who are just trying to make money, regardless of the consequences. These individuals will run with any claim they can in order to sell their product, even if it isn’t true.  

This type of behavior can be dangerous for consumers and is one of the reasons why the FDA has to be strict with its guidelines on CBD. Until more research is done, and until the legal landscape is changed in each state, these guidelines will be in place.  

Industry Confidence

There’s no question about the popularity of the CBD industry. It has gain major traction in recent years!  But as mentioned before there are many individuals who just want to capitalize on this popularity. These individuals will make unsubstantiated claims and recommend using CBD improperly.  

This behavior makes it difficult for companies who are trying to follow best practices and paints a target on them as well. This is why Nature’s Ultra has to be so strict in what we can say about its products. While this may seem extremely restrictive, it actually weeds out the shady companies and ensures the compliant companies can thrive.

Shifting Guidelines

It’s also important to mention that guidelines and laws are constantly changing. The CBD industry is fairly new, and research and testing are on-going. Nature’s Ultra tries to be flexible with its messaging and will change as guidelines and the legal landscape changes. That’s why you may have seen labels that mentioned internal use while labels now suggest topical use only. Nothing has changed with the formula and the product is still safe. But Nature’s Ultra has to be compliant and follow FDA guidelines.  

I plan on playing the long game and didn’t start Nature’s Ultra as a quick cash grab. I value quality products and quality business practices.

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I appreciate everyone for their support and understanding as Nature’s Ultra continues to share the benefits of essential oil infused CBD.

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