How To Run Ads On Threads Only
Running ads that appear only in the Threads feed gives your brand a focused way to reach people where short form conversations happen. This guide walks you through the steps to plan launch and optimize Threads only campaigns using Meta Ads Manager so you can drive awareness and engagement while keeping placement control and measurement clear. UltraByRich Consulting Group can help you apply these steps to your business goals and creative assets.
Step 1 Plan your objective and audience
Start by choosing a clear objective such as brand awareness or engagement. Define the audience you want to reach based on interests behaviors and demographics. Choosing a specific objective helps the platform deliver your ads to people most likely to take the action you want. UltraByRich Consulting Group recommends documenting one primary goal and one secondary metric for every campaign to make optimization decisions straightforward.
Step 2 Create a campaign in Meta Ads Manager
Open Meta Ads Manager and set up a new campaign with your chosen objective. Use ad sets to define audience placement and budget. To keep your campaign Threads only select manual placements and choose Threads as the only placement. This ensures your budget is spent exclusively in the Threads feed and not on other platforms.
Step 3 Select placement and delivery settings
Within the ad set choose placements then deselect all platforms except Threads. Review delivery options and pacing to match your campaign duration and budget. Narrowing placements simplifies reporting and helps you understand performance for Threads specific creative and audiences.
Step 4 Prepare image based creative that performs in a text focused feed
Design images that stand out in a text based environment. Use clear branding a single strong message and legible text overlays when necessary. Test variations of imagery captions and calls to action. Because Threads ads are image focused your creative will determine attention and interaction rates. If you prefer expert help UltraByRich Consulting Group can review your creative and recommend variations that are likely to perform well.
Step 5 Set budget schedule and bidding
Decide on daily or lifetime budgets and pick a bid strategy aligned with your objective. For awareness campaigns consider broader reach settings. For engagement focus on bid strategies that favor actions. Monitor spend in the first 48 to 72 hours and be ready to adjust if delivery is limited.
Step 6 Launch monitor and collect early data
Launch the campaign then check early metrics for impressions reach click through rate and engagement. Look for signals that creative or audience tweaks are needed. Because placements are restricted to Threads you will get clearer feedback on what resonates in that environment.
Step 7 Optimize and scale
Use A B testing to compare creative and audience segments. Shift budget toward top performers and pause variations that underperform. Keep testing small changes to captions images and calls to action. Over time you will build a library of assets tailored to Threads performance.
Measurement and reporting
Use Meta Ads Manager reports to track your primary objective and secondary metrics. Export data to compare performance across time and to calculate return on ad spend or cost per engagement. Threads only placement simplifies analysis and helps you attribute results more directly to your Threads creative and targeting choices.
Why choose Threads only campaigns
Running ads only in Threads gives you clearer measurement and allows you to tailor creative specifically for a conversational text oriented feed. It reduces wasted spend on placements that do not match your objectives and helps build a distinct presence where conversations are happening. Brands that focus placement can learn faster and iterate creative more effectively.
If you would like hands on support setting up or optimizing Threads only ads UltraByRich Consulting Group offers strategy sessions and campaign reviews that cut through complexity and get results. Book a Free 1:1 Strategy Session With UltraByRich at https://ultrabyrich.com/book-now and let the team help you put these steps into practice.
Following these steps will help you run efficient targeted campaigns that are easy to measure and simple to optimize. UltraByRich Consulting Group is ready to assist with creative recommendations testing plans and ongoing optimization so your brand can make the most of Threads placement.
